Joe Scott - Summary Bio

Marketing & Creative Specialist, Impresario
A seasoned Marketing, Creative, and Events Director based in Greensboro, North Carolina with more than a decade of experience. Integrates a multi-faceted approach to Publicity and Content-Based Marketing with a proven track record of results. Collaborated with Local and National Companies, Non-Profit Organizations, Artists, and Community Groups on a variety of business ventures and creative projects.

Winner of Triad Business Journal's 40 Under 40 in 2017.

EXPERIENCE

 
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Geeksboro - Greensboro, NC
Marketing & Creative Director, Co Owner
November, 2012 - February 2019

  • Brainstorm marketing and programming ideas via bi-weekly 'Creative Team' meetings consisting of designers, videographers, photographers, and community organizers.

  • Plan and execute the setup and breakdown of major events, including conventions, live music performances, e-sports tournaments, film screenings, dance parties, and meetups.

  • Develop and maintain vibrant social media presence with more than 22,000 unique followers on both Facebook and Instagram.
    Collaborate with freelance artists and videographers to generate marketing graphics and vignettes.

  • Write and edit original promotional content.

  • Build partnerships with local organizations and non-profits.

 
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Mixed Tape Productions - Greensboro/Winston-Salem, NC
Promotions Director
August 2006 - June 2013

  • Managed printed collateral: Editing and designing posters, flyers, and programs with Adobe Photoshop and InDesign.

  • Directed promotional campaigns that incorporated print, radio, and TV media organizations through press releases and interviews.

  • Produced podcasts: 250 episodes of the weekly audio podcast and radio program "The Movie Show."

 
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News & Record, Greensboro, NC
Features Writer, Critic
July 2006 - June 2012

  • Interviewed a broad spectrum of artists, writers, and community leaders for weekly cover stories and standard features in GoTriad.

  • Produced supplemental video content for www.news-record.com.